Powerful Branding for Social Change in a Time of Disruption

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Amid rapid change and disruption across the social sector, nonprofit leaders face a critical need for powerful organizational branding to retain and attract key audiences who will move the mission forward.

Join NPQ for a dynamic working session on branding with authenticity.  

Claire Taylor Hansen and Farra Trompeter, co-directors and worker-owners at the nonprofit communications firm Big Duck, will share a proven framework for mission-centered branding, along with practical tools to help you:   

1. Identify what aspects of your brand need to evolve  
2. Center your community and mission in your branding process 
3. Shape your identity and story in more inclusive, resonant ways

You’ll also get an insider look at a recent nonprofit rebrand complete with lessons learned and strategies applied.

This session is ideal for nonprofit professionals responsible for outreach, social, creative, fundraising, and strategic communications. Join us to:

• Craft a compelling brand strategy and identity rooted in community
• Align brand messaging and visuals with your mission and vision
• Use communication tools that build consistency and deepen engagement

Moderated by Jeanne Bell

Presenters:

Claire Taylor Hansen

Co-Director and Worker-Owner, Big Duck

Farra Trompeter

Co-Director and Worker-Owner, Big Duck

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