The Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management (Winter 2015)

Our transactions with our stakeholders must be carefully managed if we are to maintain public trust. Here the author offers five core nonprofit-public transactional relationships that, depending on how they are managed, can impair or improve the public trust, and outlines key concepts in relationship marketing that can be used to help restore trust once it has been lost. by Herrington J. Bryce