The Case against Rainy-Day Framing of Budgets and Taxes (Spring 2013)

How the public views fiscal issues is mired in a swamp of toxic ideas about taxes. It’s tempting to try circumventing the muck and downplaying the importance of revenue issues, but in order for change to happen, you need to know how to navigate that swamp. Strategic Frame Analysis™ can help. by Susan Nall Bales and Yndia Lorick-Wilmot, PhD