Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It (Winter 2016)

Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It It is a rare nonprofit that today does not have a Facebook page or Twitter account. But as more and more nonprofits are rushing into the fray, their leaders often overlook one basic question: “What’s in it for me?” A crucial benefit, write the authors, is a new, highly valuable resource engendered by social media: social media capital. by Chao Guo and Gregory D. Saxton