Social Media as an Organizational Game Changer (Winter 2016)

Social Media as an Organizational Game Changer This article explores the connections between social media and the deep changes that are taking place in the relationship between our organizations and our constituencies. Social media’s “naturally reciprocal and boundarycrossing character is at the very center of its transformative potential,” McCambridge writes—but for many, the habits of vertical leadership and gatekeeping are hard to break. by Ruth McCambridge