How to Cocreate Your Nonprofit Brand with Your Stakeholders (Summer 2019)

“In these times, nonprofit brands need to be more adequately defined as dynamic social interactive processes involving a multiplicity of  stakeholders…. Managing nonprofit brands requires acknowledging multiple stakeholders’ involvement in processes and structures related to brand development. “ This article explains the whats, the whys, and the hows. by Christine Vallaster and Sylvia von Wallpach